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thomas456 добавлена новая статья Другое
2025-11-10 10:23:59 - Перевод

ABM, Demand Gen & GenAI: The Holy Trinity of B2B
In today’s B2B marketing environment, three powerful levers are converging: account-based marketing (ABM), demand generation and generative AI (GenAI). Each plays a distinct role — ABM focuses on high-value accounts, demand generation drives broader awareness and pipeline, and GenAI supercharges both with scalable content, personalization and insights. Combined, they form a...

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thomas456 добавлена новая статья Другое
2025-11-13 09:55:32 - Перевод

How IoT Marketing Works for the Industry
The era of the Internet of Things (IoT) is not just about connected devices—it’s about new forms of data, new business models and new marketing opportunities for industry players. To leverage IoT successfully, organisations must rethink how they market their solutions: from traditional product-features to data-driven stories of connected outcomes. IoT marketing for the industrial...

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