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2025-08-12 10:17:00 - Translate

A behind-the-scenes look at intent data collection and validation
In today’s data-driven marketing world, intent data is gold. But what most people don't see is what happens behind the scenes — the complex process of collecting and validating intent data before it becomes actionable. Here's a quick glimpse into how it really works: 🔍 The Process Behind Intent Data Collection: Source Identification: Data is gathered from digital touchpoints...

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2025-08-08 09:45:54 - Translate

ABM and Buyer Intent Data: A Winning Combo for 2025
Introduction Account-Based Marketing (ABM) has always been about precision targeting. But in 2025, the game-changer is buyer intent data—information that reveals who is actively researching solutions like yours, what topics they care about, and when they’re ready to engage. For B2B marketers aiming to maximize ROI, integrating buyer intent signals into ABM strategies transforms...

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maxscott12 agregó una foto Other
2025-09-16 09:55:32 - Translate

ABM and Intent Data: Turning Buyer Signals into Revenue in 2025
Introduction In 2025, B2B buyers leave behind a rich digital footprint long before they engage with a sales rep. From research on competitor websites to engagement with industry content, these behaviors—known as intent data—are invaluable for Account-Based Marketing (ABM) strategies. When integrated into ABM campaigns, intent data helps marketing and sales teams pinpoint which...

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2025-10-27 10:09:10 - Translate

How can AI synthesize web, intent, and firmographic data to create better targeting models?
In today’s data-saturated B2B landscape, the difference between marketing noise and precision targeting lies in how well you connect the dots. Traditional segmentation—based on static firmographic data like company size or industry—is no longer enough. The real magic happens when AI synthesizes web behavior, intent signals, and firmographics into a single, adaptive targeting...

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leojhonson agregó una foto Networking
2025-10-29 10:38:35 - Translate

How Data-Driven Marketers Are Using LinkedIn Intent Signals to Power ABM Outreach
In today’s competitive B2B marketing landscape, personalization is everything. Using LinkedIn intent signals to power ABM outreach allows marketers to move beyond guesswork and engage accounts that are already showing interest. Here’s how it works: Identify buying intent: LinkedIn intent data helps you spot which companies are actively researching your industry, solutions, or...

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thomas456 agregó una foto Other
2025-08-06 12:09:04 - Translate

Intent Data & Buyer Behavior: Hyper-Personalized Outreach That Converts
In the ever-competitive digital marketing space of 2025, it's no longer enough to generate leads—you need to generate qualified, high-intent leads who are most likely to convert. That's where intent data comes in. Rather than casting a wide net and hoping for results, smart businesses are now leveraging real-time behavioral insights to engage the right people, at the right time, with...

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maxscott12 agregó una foto Other
2025-10-15 09:47:40 - Translate

Intent Data + ABM: The Perfect Pairing for High-Impact Campaigns
In the world of B2B marketing, precision and timing are everything. Marketers are no longer satisfied with broad targeting strategies that waste budget and time. Instead, they’re seeking laser-focused approaches that allow them to engage only the right accounts at the right moment. That’s where intent data and Account-Based Marketing (ABM) come together to form a powerful...

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maxscott12 agregó una foto Other
2025-09-29 10:18:56 - Translate

Intent Data and ABM: Driving Smarter B2B Engagement in 2025
Account-Based Marketing (ABM) has always thrived on relevance and precision. In today’s B2B landscape, where buying cycles are longer and decision-making is more complex, intent data has emerged as the secret weapon that supercharges ABM strategies. By understanding which accounts are actively researching solutions, intent data helps marketers prioritize engagement, personalize...

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2025-09-02 11:40:21 - Translate

Intent data vs engagement data What's more valuable in competitive markets
In today’s data-driven marketing world, knowing your audience is key—but the type of data you prioritize can significantly affect your results. So, when it comes to Intent data vs Engagement data: What's more valuable? Let’s break it down. Intent Data: Reflects buyer readiness by analyzing signals like product research, search terms, and content consumption across the...

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maxscott12 agregó una foto Other
2025-10-30 09:38:42 - Translate

Leveraging Intent Data to Supercharge ABM Campaign Performance in 2025
Account-Based Marketing (ABM) has evolved from a niche strategy into the most powerful growth engine for B2B enterprises. But in 2025, success isn’t just about targeting the right accounts—it’s about understanding where those accounts are in their buying journey and what they care about right now. That capability comes from intent data. Intent data gives ABM teams real-time...

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thomas456 agregó una foto Other
2025-11-11 10:03:59 - Translate

AI for Sales Outreach: Pitfalls and Actionable Tips
In today’s fast-moving B2B landscape, sales teams have access to powerful tools: intent data, AI-powered outreach, machine-learning lead-scoring, and ever-more automation. At intent-driven agencies like Intent Amplify®, the combination of AI and outreach is a core capability. But with power comes risk: deploying AI blindly in sales outreach can backfire. To scale effectively and...

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jamesmitchia agregó una foto Other
2025-10-28 09:43:34 - Translate

How can AI and LLMs help sales teams draft hyper-personalized LinkedIn messages?
LinkedIn has become the epicenter of modern B2B engagement — but cutting through the noise takes more than a templated “Hey {{FirstName}}, let’s connect!” message. In 2025, the difference between being ignored and getting a reply lies in personalization at scale — and this is exactly where AI and Large Language Models (LLMs) shine. By blending data intelligence...

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thomas456 agregó una foto Other
2025-11-10 10:52:06 - Translate

Navigate Your Way to the Generative AI Ethics You Need to Know
Generative AI (GenAI) has moved fast from novelty to mainstream in B2B marketing — enabling everything from hyper-personalized content and scalable campaigns to intent-driven demand generation and smarter account-based marketing (ABM). But as marketers adopt GenAI, the ethical landscape cannot be ignored. With power comes responsibility: the use of generative models demands attention to...

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jamesmitchia agregó una foto Other
2025-10-20 09:44:22 - Translate

What makes AI intent detection the next big differentiator in B2B prospecting?
In today’s hyper-competitive B2B landscape, timing and relevance are everything. Traditional prospecting models often rely on guesswork—mass emailing, static lead lists, or outdated demographic filters. But modern buyers leave digital footprints everywhere: they read industry blogs, compare vendors, attend webinars, and search for specific solutions. The challenge? Turning all those...

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