Market Analysis 

The global self-service analytics market share is predicted to touch USD 13.74 billion at a 19.27% CAGR during the forecast period (2020- 20230), states the latest Market Research Future (MRFR) report.

Key Players 

Eminent players profiled in the global self-service analytics market report include DrivenBI (U.S), Tableau Software (U.S), MicroStrategy (U.S), Vista equity partners (U.S), IBM Corporation (U.S.), SAP SE (Germany), Oracle Corporation (U.S.), Concur Technologies (U.S), TIBCO Software (U.S.), Crimson Hexagon (U.S), Syncsort (U.S), Alteryx (U.S), SAS Institute (U.S), Splunk (U.S), and Microsoft Corporation (U.S.). 

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Drivers 

The burgeoning demand for analytics in data interpretation is likely to boost market growth over the forecast period. 

Other factors adding market growth include the collective need for in-depth competitive insights, increasing investments in developing economies, cooperative, customizable, and simpler end-user interfaces, quick deployment options like cloud based solutions and applications, simple and enhanced provision for data analysis features, stress free access to base data for reporting and analysis, and growing need for accurate data. 

Restraints 

Factors such as security and privacy concerns, the high cost of deployment, lack of proper data, and reluctance of companies for some instances of technical misspecifications may act as market restraints over the forecast period. 

Self-Service Analytics Market to Benefit from COVID-19 Analysis 

The growing percentage of people staying at home has propelled the demand for self-service analytics market indirectly during the COVID-19 outbreak. People under lockdown have fuelled the use of digital media more in comparison to the pre-lockdown period. During the crisis, companies have allowed employees in working from home that has fueled the usage of digital platforms. The emergence of IoT and big data technologies and increasing data traffic has had a positive impact on the market growth. Besides, the growing need for on-cloud deployment of technologies is responsible for the market growth. On-cloud deployment helps employees who are working remotely to operate from any location by offering access to the needed data. The significant application of self-service analytics for improved data visualization for conveying insights that support to identify the leading customers are fuelling market growth.

Market Segmentation

The MRFR report throws light on an inclusive analysis of the global self-service analytics market based on deployment, application, and industry vertical. 

• By Deployment 

By deployment, the global self-service analytics market is segmented into on-request and on-premise. 

• By Application

By application, the global self-service analytics market is segmented into the board and acquisition, inventory network, activities of the executives, prescient resource support, hazard and consistency of the executives, the board, extortion and security, client commitment and examination, and deals and showcasing. 

• By Industry Vertical 

By industry vertical, the global self-service analytics market is segmented into energy and utilities, transportation and coordination, media and amusement, fabricating, medical care, government and protection, telecom and IT, retail and web-based business, and BFSI. 

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Regional Analysis 

North America to Remain Driving Force in Self-Service Analytics Market 

North America is predicted to remain the driving force in the market over the forecast period. Early adoption of latest technologies, the presence of key players in the region, the presence of a well-developed IT sector, and high focus on innovations obtained from technology and R&D are adding to the global self-service analytics market growth in the region. 

APAC to Have Promising Growth in Self-Service Analytics Market 

The APAC region is predicted to have promising growth over the forecast period. The rapid adoption of latest technologies across different industry verticals, increasing adoption of IoT and smart technologies, and the various government initiatives for upcoming projects like smart cities across APAC countries including India and China are adding to the global self-service analytics market growth in the region. 

Industry Updates 

June 2021- Cloudera Inc. will soon acquire SaaS companies Cazena and Datacoral. The additions of these two companies will support the public cloud offering of Cloudera and expand its market opportunity as the company will move beyond big data to self-service. 

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