Sponsor

New GenAI Expectations and Product-Marketing Relationship to Emerge in 2025

0
3K

As 2025 approaches, digital marketing and consumer privacy remain key concerns for marketers. Executives are growing wary of "innovation theater," where AI's significance is overstated without tangible results. Instead, they now seek clear metrics that demonstrate AI’s return on investment (ROI).

At the same time, regulatory and consumer-driven demands for transparency and data privacy are intensifying. The European Union’s Digital Services Act (DSA), now fully implemented, imposes strict guidelines on managing disinformation in the AI era. These developments will significantly shape digital marketing over the next decade.

Looking ahead, two major trends will define the industry: the need for AI to prove its ROI and stronger collaboration between product and marketing teams in response to rising privacy concerns.

GenAI Must Show Measurable ROI

The pressure to move beyond AI hype is growing, and 2025 will mark a shift toward AI applications that deliver real financial value. Instead of focusing solely on revenue growth, executives will prioritize AI’s role in cost optimization. Companies that effectively leverage AI to cut costs, streamline operations, and reduce overhead will gain a competitive advantage.

Interestingly, AI itself could be the solution to its own high costs. By automating data modeling, training, and processing with AI agents, businesses can reduce the computational demands of these systems. This self-optimizing nature of AI will enable forward-thinking companies to significantly lower their AI-related expenses.

As decision-makers prioritize measurable results over experimental initiatives, mastering AI’s cost-saving potential will be essential for long-term success. Achieving this will require companies to invest in strong data quality and governance frameworks, ensuring AI operates on accurate and well-managed data.

Stronger Collaboration Between Product and Marketing Teams

Consumer privacy is becoming an increasingly complex yet essential aspect of digital marketing. This trend will only accelerate in 2025, particularly as the U.S. considers its own version of the European Union’s General Data Protection Regulation (GDPR). With stricter privacy regulations and growing consumer expectations, the Chief Privacy Officer (CPO) role will expand, fostering deeper collaboration between product and marketing teams.

To adapt, leading companies will encourage stronger partnerships between marketing—traditionally responsible for digital campaigns and data strategies—and product teams. This collaboration will ensure that trust and transparency remain central to digital marketing efforts while helping businesses avoid costly non-compliance fines, which have increased as privacy regulations become more stringent.

To Know More, Read Full Article @ https://ai-techpark.com/genai-expectations-and-product-marketing/

Related Articles -

AI-powered Mental Health workplace Strategies

Deep Learning in Big Data Analytics

Sponsor
Sponsor
Căutare
Sponsor
Categorii
Citeste mai mult
Alte
Exploring the Smart Railways Market Landscape: Size, Trends & Forecast (2025–2032)
Smart Railways Market Size Will Reached 20.46 and Growing at a CAGR US $ 148.09 Bn. During...
By shahir 2025-04-24 09:23:19 0 3K
Alte
North America B2C E-Commerce Market Share, Stats, Drivers, Price Trends & Growth Report by 2032
North America B2C E-Commerce Market :- The North America B2C E-Commerce Market Report...
By DhirajV 2024-11-12 11:35:01 0 4K
Networking
Workday Consulting Market With Manufacturing Process and CAGR Forecast by 2033
According to the Regional Research Reports, the global workday consulting...
By Nit234 2024-06-08 10:26:40 0 6K
Alte
Agricultural Bio Fungicide Market Revenue COVID-19 Updated Analysis Forecast
Global Agricultural Bio Fungicide Market Overview Latest launched research on...
By RitikaB 2023-05-02 11:35:56 0 10K
Health
3D Printing In Medical Application Market Growth, Trends and Value Chain 2022-2030
According to the Regional Research Reports, the Global 3D Printing Market size is...
By Harshsingh 2024-09-23 10:34:22 0 3K
Sponsor
TikTikTalk https://tiktiktalk.com