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MARITHÉ FRANÇOIS GIRBAUD:跨越半世紀的法韓時尚對話

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自1964年由法國設計師夫婦Marithe與Francois Girbaud創立以來,Marithe Francois Girbaud(M+FG)**便以顛覆傳統的基因重新定義丹寧時尚。

Marithé François Girbaud從法國里昂工坊的環保革命出發,1970年代首創「無水瓦洗石磨技術」,MFG品牌將丹寧耗水量銳減80%,奠定「永續時尚先驅」地位;更突破性開發「Coasted Denim」仿皮革工藝,賦予牛仔布皮具質感卻保留透氣特性,此技術至今仍被視為布料科學的里程碑。

法式工藝與韓流美學的化學效應

MFG的核心魅力在於完美平衡「法式解構」與「韓系街頭」的雙重基因:裁剪上採用4.5公分落肩線條與不對稱縫線,巧妙修飾亞洲身型;風格上注入復古學院靈魂.

韓國Marithe招牌單品如「三針壓線貝蕾帽」與刺繡MFG Logo大學T,MFG貝蕾帽憑藉低調奢華感風靡韓國娛樂圈。

從Blackpink Jennie詮釋的頹廢寬肩外套,到太妍演繹的oversize丹寧連身裙,明星效應助其成為首爾東大門設計師買手店的配貨王。

一場跨世代的潮流革命

走過60年,Marithe從未停止定義「後丹寧時代」:marithe衣服2020年代以「生物酵素水洗技術」實現零汙染生產,更透過3D數位版型將客製化交期縮至72小時。

MFG 韓國近年更以「1+1穿搭公式」(1件經典單品+1件明星同款)鎖定18-35歲客群,讓法式工藝在韓流妝容與厚底鞋的碰撞中迸發新生機。當你繫上Marithe Francois Girbaud品牌鉚釘腰帶的那一刻,穿戴的不僅是歷史,更是一場橫跨巴黎與首爾的時空對話。

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