Gesponsert

Cédric Chéreau, Managing Director at EagleAI - AITech Interview

0
3KB

Cédric, with your extensive experience in retail analytics, can you share what initially drew you to the world of predictive AI and retail marketing?

I spent the bulk of my career in data analytics for the retail sector, and as machine learning and AI models began to proliferate, it was a natural progression for me to immerse myself in those possibilities. The work we’re doing now at EagleAI is tremendously exciting, not just from a technological perspective, but also in terms of the impact we’re making for retailers and consumers across the globe.

Could you elaborate on the concept of hyper-personalization in retail? How does predictive AI facilitate more targeted and meaningful customer engagements?

In the past, retailers have built targeted marketing strategies by creating broad segments of similar consumers and targeting them with specific campaigns – many still do. Predictive AI turns those audiences of thousands of customers into segments of one, achieving that long sought-after pinnacle of customer-brand experiences: true one-to-one engagement.  

We call that hyper-personalization, and predictive AI enables retailers to achieve it at scale. For large retailers with customer bases in the millions, even with their resources and access to customer data, scaling personalization has been somewhat of a technological glass ceiling. Predictive AI makes one-to-one personalization a reality.

Predictive AI identifies opportunities for cross-selling and upselling by analyzing past purchases and customer preferences. It can then generate personalized product bundles or recommendations for complementary items. AI enables retailers to generate these offers from a near-infinite offer pool and do it at the precise moment that will influence a sale or specific action, combining existing data with contextual triggers to unlock new revenue development opportunities.  

For retailers at the beginning of their AI journey, what foundational steps would you recommend to ensure a smooth and effective implementation?

Again, taking the time to develop well-defined use cases and identifying scalable AI initiatives that can deliver ROI is an important foundational step. We would also recommend that retailers prioritize integrating AI into existing retail operations, like a current loyalty program, at first. Prior to implementation, they should evaluate current workflows and processes, acquire stakeholder buy-in, and train teams on how to use and get the most out of the AI tools they’re considering. And perhaps most importantly, work with partners that understand industry-specific nuances, can streamline the adoption process, and help establish a sustainable competitive advantage.

To Read Full Interview, Visit @ https://ai-techpark.com/aitech-interview-with-cedric-chereau/

Related Articles -

Data Governance and Security Trends in 2024

Generative AI Applications and Services

Gesponsert
Gesponsert
Suche
Gesponsert
Kategorien
Mehr lesen
Health
Bio Decontamination Market Industry, global Trends Forecast Report 2023-2030
Bio Decontamination Market Industry Scope & Overview The Bio...
Von wilsonjohn 2023-12-29 08:47:32 0 6KB
Andere
Influenza Diagnostics Market Expected to Grow at a CAGR of 8% from 2024 to 2030, Reaching Nearly USD 1.89 Billion in 2030
Influenza Diagnostics Market Report Overview Maximize Market Research, a business consultancy...
Von maheshchavan 2024-08-29 11:31:49 0 4KB
Startseite
Mai quấn rễ là gì? Kỹ thuật quấn rễ mai đẹp nhất
Mai quấn rễ, một biện pháp nghệ thuật trong nghề trồng cây mai, là một...
Von nguyencuong070421 2023-10-17 02:47:58 0 5KB
Networking
Catalyst Handling Services Market 2024-2032 Report Size, Share, Key Players, Demand and Swot Analysis
The 2024 Global Catalyst Handling Services Market Analysis report provides insights into market...
Von Alexalee30 2024-05-16 06:52:38 0 6KB
Andere
Why Painted Wooden Eggs Are Essential for Business Growth and Revenue Generation
In today’s competitive market, businesses are constantly seeking innovative ways to stand...
Von promotionchoice 2025-02-28 13:15:15 0 4KB
Gesponsert
TikTikTalk https://tiktiktalk.com