Titleist has always been upfront with its product innovation, especially with the Titleist Drivers and Irons. Recently, the company unveiled the brand-new T-Series portfolio, which is designed to provide an outstanding feel, performance, and consistency with every hit. The next-generation T100, T150, and T350 Titleist irons, as well as the recently released T250 model, which was designed from the ground up to be Titleist's newest player's distance iron, make up the new T-Series family. The T-Series collection now includes the brand-new, high-launching T250 Launch Spec model, which fits a completely different player profile on the T250 platform.

Each iron is made to match perfectly with the others in the bag and is centred around a particular set of performance attributes.

In addition to having better-performing equipment overall, the new T-Series collection genuinely offers an iron for every serious golfer. Further analysis reveals that every model is created with the same objective in mind: to increase the frequency with which you approach your goals.

Since Titleist has been the most popular iron brand on the PGA TOUR for 11 consecutive seasons and counting, a wide range of people have contributed to the design process, including several of the top ball-strikers in the game, astute and committed amateur players, and Titleist's global network of consumer fitters.

Titleist places a strong emphasis on maximising each golfer's 3Ds (distance control, dispersion, and angle of descent) when it comes to custom fitting. But the idea of the three D's is more than just a useful philosophy. Additionally, Titleist engineers use it as a guide for developing new products, aiming to optimise all three performance metrics throughout the design process. The result of this unwavering dedication to improving iron design with every generation is the T-Series lineup that performs the best to date.

The new T100 irons, which come in a forged multi-material clubhead with a profile that is sought by tour players, offer unparalleled feel and precision along with enhanced performance all through the set.

The T100's performance out of the rough is one of the biggest upgrades over the previous generation model. In order to assist players hit their number more consistently, Titleist engineers created more aggressive, steeper-walled grooves in the mid- to short-irons (7-iron to PW). This helps keep spin rates out of the rough in wet conditions.