Market Scenario 

Market Research Future Reports (MRFR), the worldwide automotive smart display market is projected to value USD 9,201.2 Million, thriving at a CAGR of 13% during the forecast period. The surging demand for safety features is the most significant driver of the global automotive smart display Industry 2022. The increasing population and higher standards of life have contributed significantly to augmenting the market. In addition, the increasing demand for autonomous vehicles and in-cart infotainment systems is further propelling the global market. Furthermore, the worldwide growth of luxury and premium automobiles is a significant factor resulting in market expansion. However, the threat of Cyber security, high consumption of power, expensive cost of the display, and lack of luminance is considered to the restraining factors. It is estimated to rein in the market expansion. 

Also, the outbreak of COVID-19 has resulted in the daily business operations to come at a standstill. Several markets have come to stagnancy due to the observation of lockdown in several countries

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Automotive Smart Display Market Top Players

· Visteon Corporation (US) 

· Denso Corporation (Japan) 

· LG Display (South Korea) 

· Alpine Electronics Inc. (Japan) 

· Valeo SA (France)  

· Magna International Inc. (Canada) 

· Delphi Automotive PLC (UK) 

· Robert Bosch GmbH (Germany) 

· Nippon Seiki Co. Ltd (Japan) 

· Yazaki Corporation (Japan) 

· Panasonic Corporation (Japan)

· AU Optronics Corporation (Taiwan) 

· Gentex Corporation (US) 

· Garmin Ltd. (US)

· Continental AG (Germany)

Automotive smart display market Segments

By Application

· Center Stack

· Digital Instrument Cluster

· Head-up Display (HUD)

· Rear Seat Entertainment

By Display Size

· <5”

· 5”-10”

· >10”

By Display Technology

· LCD

· TFT-LCD

· OLED

· Others

By Autonomous Driving

· Semi-Autonomous

· Autonomous

By Electric Vehicle

· BEV

· FCEV

· HEV

· PHEV

By Vehicle Class

· Economy

· Mid-segment

· Luxury

By Vehicle Type

· Passenger Car

· Light Commercial Vehicle

· Heavy Commercial Vehicle

Smartphone Connectivity to Drive Market Demand

The synchronization of smartphones with infotainment systems and inclination towards streaming services are likely to drive market demand significantly. Rise of ride hailing services and consumption of media and content by customers can drive market growth. Systems can enable easy navigation, integration of novel features with cockpit electronics, and provide syncing with virtual assistants for a seamless driving experience. Changing standards of governments and push for strong customer experience will transform the market.

New Communication Standards to Open up Market Opportunities

Increasing dependence on new communication standards as well as need for high data speeds for content consumption can drive the demand for smart displays. Potential for augmented reality, virtual reality, and cloud gaming as well as auctions for spectrum licenses for new bandwidths can bode well for the market. Development of displays with high resolutions and pixel quality as well as patents filed by companies to leverage on customer demand can bode well for the market.

Threat of Cyberattacks to Hamper Market Growth

The huge threat of cyberattacks due to vehicle connectivity via devices, smartphones, and tablets can hamper market growth. Risk of viruses and malware as well as lack of proper safeguards to protect owner data can lead to hacking and compromise of confidential data.

COVID-19 Impact

The COVID-19 pandemic has hampered production of smart displays with major manufacturers such as LG, Garmin, Nippon Seiki, Panasonic, Bosch, and Continental suspending their operations. Low demand for components and adherence to government policies can hurt market growth. Reopening of facilities and integration of remote operations of production can bolster the market demand.

Segmentation Analysis

LCD to Garner Market Revenue

The market is segmented into LCDs, thin film LCDs, and others according to the product type. Due to the increased demand for displays in the vehicle center stack, the LCD segment is anticipated to witness significant growth in the forecast period. Integration of LCDs by various automakers to display information in a comprehensive manner as well as demand for digital indicators can drive segment growth.

Passenger Vehicles to Gain Market Share

The worldwide automotive smart display Industry Size is divided into passenger cars and commercial vehicles. The passenger vehicle segment is projected given the expanding deployment of increasing augmented reality displays in automobiles. Production of semi-autonomous vehicles and electrification of vehicle components can drive demand for smart displays in passenger vehicles.

Regional Analysis

APAC to Display Highest CAGR

APAC is estimated to display a strong growth rate owing to adoption of connected vehicles and developments in autonomous cars. Development of IoT infrastructure as well as policies to accelerate transformation of wireless charging can bode well for the market. Use of smart displays for predictive maintenance of cars and smooth navigation on roads can bode well for the market. Huge demand for features of comfort, convenience, and safety as well as increasing numbers of passengers can influence the regional market.

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