The Market Statsville Group (MSG) publishes the new report on the "Pay TV Market by Type (Cable TV, Satellite TV, and IPTV), by Application (Residential and Commercial), by Region (North America, Europe, Asia Pacific, South America, and the Middle East & Africa) – Global Share and Forecast to 2030".

The global pay TV market size is projected to grow at a CAGR of 1.5% to reach USD 209.0 billion by 2030 from USD 182.8 billion in 2021. Pay TV is subscription-based TV service provided by multichannel television providers. The major types of pay TV include cable TV, satellite TV and IPTV. Consumers widely use cable TV in residential and commercial applications. Satellite TV is a broadcasting TV. It is a wireless service that delivers television programming directly to the viewer’s house. Factors such as the increasing number of subscriptions, the launch of new television channels, and innovative features in the pay TV market drive the growth. Recent innovations such as high definition equipment have enabled the pay TV to reach a wider audience base. In addition, an increase in demand for subscription-based channels and the high penetration of IPTV in developed countries are expected to drive the growth of the pay TV market. Further, the reduction in the subscription charges and the technologically advanced equipment for the pay TV are likely to augment the market’s growth.

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Global Pay TV Market Segmentation

The overall pay TV market has been segmented into the type, application, and region.

• By Type (Satellite TV, Cable TV, and IPTV)
• By Application (Residential and Commercial)
• By Region (North America, Europe, Asia Pacific, South America, and the Middle East & Africa)

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Residential, by application, is estimated to hold the largest market share during the forecast period

By application, the Pay TV market is divided into residential and commercial. In 2021, residential had the largest market share of 82.3% in the global pay TV market. Pay TV is subscription television. Every Household and living space have television sets, Pay TV is gaining demand in residential area, people pay to watch particular programs or channels of their choice. On pay TV one can watch both local and premium content.

Continuous advancement in technology and technological advancement are projected to drive the segment growth during the forecast period as it provides secure content at low cost and better viewing experience. Apple announced that one can use pay TV or cable provider with Apple TV. It is in great demand in residential due to its Pay-per-view services.

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North America accounts for the largest market share in pay TV market 2021

Region-wise, the Pay TV market is analyzed across: North America, Asia-Pacific, Europe, South America, and the Middle East & Africa. In 2021, North America accounted for the highest market share of 42.4% in the global pay TV market. North America is studied across the U.S., Canada, and Mexico. North America dominated the market for pay TV. Companies have adopted merger and acquisition strategies to increase their market share in the highly fragmented market.

The region is witnessing steady growth owing to the increasing number of OTT platforms. With the availability of advanced technology in the region and the presence of major players operating in the market, North America holds the dominant position in the pay TV market globally.

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This research report includes a study on the development and marketing strategies, along with a study on the product portfolios and winning strategies of the leading companies operating in the pay TV market. It also consists of the profiles of leading companies such as DirecTV, Charter Communications (Spectrum), Xfinity (Comcast Corporation), Rostelecom, Tata Sky, Airtel Digital TV, Dish TV India Limited, DISH Network Corporation, and Foxtel.

About Market Statsville Group

Market Statsville Group (MSG) is a business research and consulting platform of Statsville Consulting Private Limited, based in Oklahoma, USA. MSG is the leading market research and strategy builder with the depth and breadth of solutions that perfectly suit your every need. MSG provides solutions in a wide range of industry verticals in market sizing, analysis, and intelligent business insights. MSG has experienced research analysts who are proficient at digging deep and providing various customizable data that help you make decisions with clarity, confidence, and impact. Furthermore, Market Statsville Group already benefited more than 1,000 companies each year for their revenue planning. It helped them take their disruptions/innovations early to the market by providing them research ahead of the curve.

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