According to UnivDatos, increasing air travel alongside rising consumer disposable income are expected to increase demand for In-flight shopping. As per their “Latin America Inflight Shopping Market” report, the Latin American market was valued at USD 250 million in 2024, growing at a CAGR of about 6% during the forecast period from 2025 - 2033 to reach USD million by 2033.

The in-flight shopping market in Latin America is changing tremendously, shifting the mode by which airlines capture the ancillary revenues and interact with passengers. The sector, which has traditionally relied on the use of duty-free trolleys, is currently adopting the digitalization trend and product diversification to adapt to changing consumer behavior. In a bid to make their services more straightforward, airlines are turning to technology to develop smooth e-commerce hubs so that passengers can browse, pre-order, and purchase their products easily using their gadgets. International and regional brand associations also extend the range of products beyond the traditional products, which makes in-flight retail more pertinent and competitive. This development makes in-flight shopping one of the best revenue and branding strategies within the region.

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Digitalization of in-flight retail:

The in-flight retail experience of the global and Latin American airlines is being digitized. The sales made in traditional trolleys are being substituted with digital options, such as seatback displays, onboard Wi-Fi portals, and mobile applications, where passengers can shop, pre-order, and pay without any issues. This not only increases the visibility of the products but also minimizes inventory management issues, which will allow the airlines to maximize the stock and minimize waste. Through the implementation of data analytics, airlines will be able to create personalized offers on the fly, boosting the conversion rate and the satisfaction among the passengers. Moreover, digital channels provide the possibility of strategic alliances with international brands and payment solutions, making it more convenient and broadening the product lines. Finally, digitalization propels in-flight retail to a more interactive, effective, and revenue-driven part of the passenger experience.

Latest Trends in the Latin America Inflight Shopping Market

Expansion of product categories beyond duty-free basics:

Latin American and other airlines are expanding their in-flight retail far beyond the customary duty-free goods such as liquor, tobacco, and perfumes. The current product mix is increasingly based on electronics, travel accessories, skincare, wellness products, and an exclusive partnership with global and regional brands. This diversification is a response to the changing aspects of passenger demands, where passengers expect convenience and something new in their travel. Increased choice not only allows airlines to take advantage of increased discretionary spending, but it also helps the airline stand out in a competitive market. Expansions in categories will also permit tailored curation — luxury items for business-class travelers and utilitarian items for leisure or price-conscious passengers. This is a strategic development that inflight retail becomes a way of life shopping, as opposed to a small-scale transactional supplement.

Key Investment Trends:

The in-flight shopping market is on the rise in Latin America, with airlines re-inventing onboard retail to match the changing passenger needs. Digital transformation is the focus of investment activity, as carriers are launching smooth e-commerce experiences that are available on personal devices and in-flight systems. The introduction of new product lines through strategic partnerships with international and regional brands, as well as the implementation of payment options and customer-specific offers, is increasing customer engagement. With growing connectivity in the region, investors believe that there is great promise in creating an integrated travel-retail ecosystem that does not just focus on the flight itself. This change makes in-flight shopping one of the major growth engines of the wider aviation and retail environment of Latin America.

Country Market Growth

Brazil is considered to be the largest and most dynamic in-flight shopping market in Latin America and is supported by its strong aviation industry and passenger numbers on the local and international flight routes. The growing middle-income of the nation, along with a robust demand for high-end and duty-free services, has placed in-flight retail as an important ancillary source of revenue among the airlines within the region. Gol and LATAM airlines, the major players, have been considering the possibility of digital retailing, where passengers can order or do their shopping at a convenient time when on board. In addition, Brazil is strategically located as a regional center, which enhances its in-flight retail potential and draws global brands that are interested in visibility. Nonetheless, the volatility of economies and the complexities of regulations are still issues that the airlines have to grapple with in order to capitalize on this market.

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“Digital Commerce Takes Flight in Latin America”

The in-flight retail in Latin America is changing to an ambient, digitally charged shopping experience instead of a transactional, duty-free product-based one. Airlines are also engaging in onboard retail as a crucial driver of growth that is improving passenger satisfaction and boosting revenue prospects in the regional aviation industry through innovation, diversification of product categories, and strategic partnerships.

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