Industry Insight

As COVID-19 fears are blowing up, Market Research Future finds in its study that the global multichannel marketing market size 2022 might see a bright future and expand at a CAGR of approximately 22.30% during the forecast period 2022-2030. Also, with the most long-term impact of COVID-19, the market might reach a valuation of USD 28.6 Billion in the same forecasted timeframe.

Top Impaction Factors

As per the COVID-19 analysis of the global multichannel marketing market, it is supposed to witness mindboggling growth in the future as a number of factors are working imperatively towards it. The study identifies that marketing leaders are growing revenue in a multichannel marketing market mainly from social media, digital commerce, the Internet of Things, and mobile marketing. The multichannel marketing hub (MMH) as a technology orchestrates a company's communications with and offers to customer segments across multiple channels. These include mobile, websites, direct mail call centers, social, paid media, and email. The capabilities of multichannel marketing also extend in integrating marketing offers or lead with sales for execution in both B2B and B2C environments. All these factors are termed to be the critical factor motivating its market's growth.

More factors driving the multichannel marketing market are rising competition among enterprises in urban areas, implementation of advanced technology in advertisement, and rise in many internet users. In the current scenario, many enterprises are adopting multichannel marketing to surge their business productivity through widening communication areas with customers. The invention of multichannel marketing is seen gaining popularity, mainly among youths, in the COVID breakthrough owing to busy work schedules as well as changing lifestyles, which is yet another driving factor for the market.

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Segmentation of Market: Multichannel Marketing

The global multichannel marketing market has further been studied over-segmentation, which includes segments of channel type, marketing platform, advertising type, and vertical.

Depending on the channel type segment, the multichannel marketing market has included selling through intermediaries, direct selling, reverse channel, dual distribution, and more. Selling through intermediaries segment has gained much popularity than other segments as it enhances enterprise sales by focusing on strengths. It also assists the organization in identifying economies scale by looking at the economy, generating products or services. Selling through intermediaries reduce risk mitigation of enterprise with the help of analyzing business operation.

According to the study, the vertical segment has included the IT & telecommunication and retail sectors with a high market share in the multichannel marketing market.

Depending on the marketing platform, the market has included mobile devices, email, social media, text messages, company websites, SEO, GPS, and push notification.

Depending on advertising type, the market has included brand marketing and a multichannel advertising agency.

Top Giant Market Players

The outstanding players in the multichannel marketing market are listed as Wieden+Kennedy (U.S.), Grey Advertising (U.S.), Shine, Butler, Ogilvy & Mather (U.S.), Stern & Partners (U.S.), Crispin Porter + Bogusky (U.S.), BBDO (U.S.), Deutsch (U.S.), The Martin Agency (U.S.), Mullen Advertising (U.S.), Droga5 (U.S.).

Region-Wise Analysis

The global multichannel marketing market is studied for the main regions of Asia Pacific, North America, Europe, and the Rest of the World.

North America region might account for the largest market share in the multichannel marketing market concerning the existence of major multichannel marketing companies. The rising competition among enterprise and mounting retail stores is one of the significant factors boosting multichannel marketing in the region. 

Next does the Asia-Pacific region, which is also stated to be growing at the highest CAGR rate owing to a rise in the e-commerce sector, escalating competition, and growing IT landscape. All these factors are fuelling the market in the region.

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Whereas, the region of Europe has also recorded to play essential roles in the global market, with grabbing high market size in the year 2017 and would gain more millions in the following timeframe, with substantial CAGR. 

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