Organic and Natural Pet Food Market Size

Summary:

• The global organic and natural pet food market size reached USD 29.3 Billion in 2023.
• The market is expected to reach USD 50.7 Billion by 2032, exhibiting a growth rate (CAGR) of 7.16% during 2024-2032.
• North America leads the market, accounting for the largest organic and natural pet food market share.
• Dog food accounts for the majority of the market share in the pet type segment because dogs are very common as pets and because dog owners are becoming more and more in need of specialized nutrition.
• Dry pet food holds the largest share in the organic and natural pet food industry.
• Bag packaging remains a dominant segment in the market because it is affordable, lightweight, and makes handling and storing pet food products simple.
• Supermarkets and hypermarkets represent the leading distribution channel segment.
• The growing influence of social media and pet influencer marketing as pet owners increasingly seek recommendations from trusted sources and are inspired by the lifestyles showcased by popular pet influencers is contributing to the market expansion.
• The rise in health issues among pets, such as obesity and allergies, as owners look for healthier alternatives to traditional pet food that can address these concerns and promote overall well-being is aiding the market growth.

Industry Trends and Drivers:

• Increasing consumer awareness regarding pet health and nutrition:

Increasing consumer awareness regarding pet health and nutrition is a significant driver of the organic and natural pet food market. Pet owners are becoming more informed about the ingredients in their pets’ diets and the impact these ingredients can have on their overall health. There is a growing recognition that many conventional pet foods contain artificial additives, preservatives, and low-quality ingredients that can negatively affect pet health. As a result, consumers are seeking high-quality, organic, and natural alternatives that provide better nutritional value. This trend is particularly prominent among millennial pet owners, who tend to prioritize transparency in food sourcing and ingredient quality, thus supporting the market expansion.

The growing trend toward sustainable and ethical pet ownership:

The growing trend toward sustainable and ethical pet ownership is also contributing to the rise of the organic and natural pet food market. As environmental concerns gain traction, pet owners are increasingly looking for products that align with their values regarding sustainability and animal welfare. Organic and natural pet food brands often emphasize eco-friendly practices, such as sourcing ingredients from sustainable farms, using biodegradable packaging, and promoting humane treatment of animals. This alignment with ethical values resonates with consumers who want to make responsible choices for their pets and for the planet. Additionally, many organic pet food brands participate in social responsibility initiatives, such as supporting local farmers or animal welfare organizations, thus strengthening the market growth.

• Rise in the number of pet ownership and spending on pet care:

The rise in pet ownership and increased spending on pet care is a crucial factor driving the organic and natural pet food market. The pet industry has seen significant growth in recent years, with more households welcoming pets into their homes. This trend has led to a greater willingness among pet owners to invest in premium products that enhance their pets’ health and well-being. As disposable incomes rise, particularly among younger generations, consumers are increasingly willing to spend more on high-quality pet food options, including organic and natural brands. This shift in spending behavior reflects a broader trend of viewing pets as family members, leading owners to prioritize quality nutrition.

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Organic and Natural Pet Food Market Report Segmentation:

Breakup By Pet Type:

• Dog Food
• Cat Food
• Others

Dog food accounts for the majority of shares due to the high prevalence of dogs as pets and the increasing demand for specialized nutrition among dog owners. 

Breakup By Product Type:

• Dry Pet Food
• Wet and Canned Pet Food
• Snacks and Treats

Dry pet food dominates the market as it is convenient to store, easy to serve, and often more affordable than wet or raw alternatives, making it a popular choice among pet owners. 

Breakup By Packaging Type:

• Bags
• Cans
• Pouches
• Boxes
• Others

Bag packaging holds the majority of shares as it is lightweight, cost-effective, and allows for easy handling and storage of pet food products. 

Breakup By Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

Supermarkets and hypermarkets represent the majority of shares because they offer a wide variety of organic and natural pet food brands, providing consumers with the convenience of one-stop shopping. 

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America holds the leading position in the organic and natural pet food market due to high pet ownership rates, a growing trend toward premium pet products, and increased consumer awareness about pet health and nutrition.

Top Organic and Natural Pet Food Market Leaders:

The organic and natural pet food market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.

Some of the key players in the market are:

• PetGuard Holdings, LLC
• Nestlé Purina Pet Care (Nestlé Holdings, Inc.)
• Newman’s Own
• Evanger’s Dog & Cat Food Company, Inc
• Lily’s Kitchen (Nestle Purina PetCare)
• Avian Organics
• Castor & Pollux Natural Petworks (Merrick Pet Care, Inc.)
• Yarrah (AAC Capital)

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