The volumetric video systems market is experiencing a surge, driven by the rising popularity of augmented reality (AR) and virtual reality (VR) platforms. UnivDatos Market Insights estimates the market to be valued at USD 3.2 billion in 2023 and projects a robust CAGR of around 29% by 2032. This growth is fueled by the integration of volumetric video systems with AR/VR, enabling captivating storytelling, training simulations, product demonstrations, and virtual tours.

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What are Volumetric Video Systems?

Volumetric video systems capture, store, and display three-dimensional representations of real-world objects or environments. Unlike traditional video, which captures scenes from a fixed viewpoint, volumetric video captures spatial data from multiple angles. This allows viewers to interact with the content from various perspectives, creating an immersive experience.

Market Segmentation and Growth Drivers

The market is segmented based on volumetric capture (software, hardware, services), content delivery (projectors, AR/VR HMDs, smartphones, volumetric displays), and application (sports & entertainment, medical, education & training, signage & advertisement).

  • Hardware: Currently dominating the market due to the increasing demand for high-quality volumetric video capture. Companies like Intel are developing advanced hardware like depth-sensing cameras specifically designed for volumetric capture.
  • AR/VR HMDs: This segment leads in content delivery due to the widespread adoption of AR/VR technologies. Companies like Oculus (Meta Platforms) and HTC Vive are driving innovation in AR/VR HMDs, creating a demand for compatible volumetric video content.
  • Signage & Advertisement: This segment holds the largest market share by application due to the growing use of volumetric video technology in digital signage and advertising campaigns. Companies like Light Field Lab are developing large-scale volumetric displays for captivating advertising experiences.

Regional Landscape and Key Players

North America dominates the market, driven by the presence of major players like Microsoft (Mixed Reality platform) and Magic Leap. These companies are fueling innovation and market growth in the region.

The industry is competitive with several global and international players. Key growth strategies include partnerships, collaborations, new product launches, geographical expansions, and mergers and acquisitions. Major players include 4Dviews, 8i, Alphabet Inc., Sony Corporation, Unity Technologies, Microsoft Corporation, Intel Corporation, The Coretec Group, Evercoast, and Mark Roberts Motion Control (MRMC).

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Latest Market News and Trends

  • January 2023: Unity Technologies and Google LLC partnered to simplify the process for developers to create multiplayer experiences within their respective ecosystems, accelerating the growth of live games.
  • August 2022: Unity Technologies partnered with Mercedes-Benz Group AG. The Unity Technologies engine will power the infotainment system of the Mercedes-Benz operating system, starting in 2024 vehicle models. This signifies the expanding applications of volumetric video technologies beyond the entertainment sector.

Looking Ahead

The volumetric video systems market is poised for significant growth with the increasing adoption of AR/VR, advancements in hardware and software, and the exploration of new applications across various industries. As the technology matures and content creation becomes more accessible, we can expect even more innovative use cases and a wider audience embracing this immersive experience.

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