Cold Brew Coffee Market Size 2024-2032:

• The global cold brew coffee market size reached USD 1.4 Billion in 2023.
• The market is expected to reach USD 8.2 Billion by 2032, exhibiting a growth rate (CAGR) of 21.51% during 2024-2032.
• North America leads the market, accounting for the largest cold brew coffee market share.
• Arabica accounts for the majority of the market share in the type segment due to its smoother, less bitter flavor profile, which enhances the mild flavor of cold brew.
• Decaf holds the largest share in the cold brew coffee industry.
• Supermarkets and hypermarkets remain a dominant segment in the market because they provide a range of cold brew options and broad accessibility for regular customers.
• The rise of customizable coffee options, such as cold brew can be easily infused with flavors or mixed with milk alternatives, appealing to diverse consumer tastes, is increasing the market demand.
• The expansion of premium and artisanal cold brew offerings, attracting coffee enthusiasts who seek high-quality, specialty brews, is aiding the market growth.

Industry Trends and Drivers:

• Rising consumer demand for healthier and low-acid beverages:

Cold brew coffee is perceived as a healthier alternative to traditional coffee due to its unique brewing process, which typically reduces the acidity level and creates a smoother, less bitter flavor profile. This lower acidity is gentler on the stomach, making cold brew an appealing option for consumers with sensitive digestion. Additionally, as consumers seek beverages with natural flavors and minimal processing, cold brew coffee aligns with preferences for simpler, “clean label” products that often avoid the added sugars and preservatives found in other ready-to-drink (RTD) coffee beverages. This perception of cold brew as a healthier, less processed coffee option has fueled its popularity among health-conscious consumers, contributing to the market expansion.

• Growing popularity among millennials and younger demographics:

The popularity of cold brew coffee among millennials and younger demographics is another key factor. Younger consumers have shown a strong preference for new and innovative coffee experiences, moving beyond traditional hot coffee toward specialized beverages like cold brew, which offers a refreshing taste and modern appeal. Cold brew’s flavor profile is often richer and less bitter than hot brewed coffee, resonating with younger consumers’ preference for smooth, strong flavors that can be enjoyed straight or with minimal additions. Cold brew coffee is also seen as a convenient option that can be consumed on the go, which fits well with the active lifestyles of younger generations, further bolstering the market demand.

• The increasing availability of cold brew options across retail channels:

The increasing availability of cold brew options across retail channels is a third major factor propelling the cold brew coffee market. Once primarily available in specialty coffee shops, cold brew coffee has since expanded into a wide range of retail formats, including grocery stores, convenience stores, and online platforms. Leading brands have introduced ready-to-drink bottled and canned versions, making cold brew easily accessible to a broad audience and allowing consumers to enjoy it without needing to visit a café. Additionally, many coffee chains and food service providers now offer cold brew options year-round, and responding to the steady demand for cold beverages even beyond the summer season is strengthening the market expansion.

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Cold Brew Coffee Market Report Segmentation:

Breakup By Type:

• Arabica
• Liberica
• Robusta

Arabica accounts for the majority of shares because of its smoother, less bitter taste profile, which complements cold brew’s naturally mild flavor.

Breakup By Category:

• Traditional
• Decaf

Decaf dominates the market due to growing demand from health-conscious consumers who want to enjoy cold brews without caffeine.

Breakup By Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Supermarkets and hypermarkets hold the majority of shares as they offer wide accessibility and a variety of cold brew options for everyday consumers.

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America holds the leading position due to strong consumer interest in specialty coffee and established cold brew culture in the U.S. and Canada.

Top Cold Brew Coffee Market Leaders:

The cold brew coffee market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.

Some of the key players in the market are:

• Califia Farms LLC
• Grady's Cold Brew Inc.
• High Brew Coffee Inc. (Beliv LLC)
• Illycaffè S.p.A. (Gruppo illy Spa)
• Kohana Coffee LLC (Westrock Coffee Company LLC)
• La Colombe Coffee Roasters
• Luigi Lavazza S.p.A. (FinLav S.p.A)
• Nestlé S.A.
• RISE Brewing Co.
• Sleepy Owl Coffee
• The Coca-Cola Company

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