Data Management Platform Market Overview

The Data Management platform is basically used to collect data from various sources such as social networks, mobile web, mobile apps, CRM, and other sources. It further delivers it to users such as publishers, marketers, and ad agencies. The usage of the data management platform also enables the users to identify the conversion points and flexibility to suit the data most effectively. These growth factors have accelerated the market’s value. The key drivers are responsible for propelling its demand at the global level. The rise in concern to know the detailed information of customers is largely driven by the Data Management Platform Market. The platform is helping agencies and marketers implement various customer policies. The usage of this platform for strategizing a higher conversion rate is boosting up the market.

Also, data management platform market share is anticipated to reach USD 4.8 billion by the end of 2030, with a forecasted CAGR of 11.20% from 2022 to 2030.

During the COVID-19 pandemic, the use of the internet and digital platforms have increased at a high rate. Therefore, the Data Management Platform Market has shown positive growth during this period. Moreover, the Data Management Platform Market is anticipated to grow at higher demand in the coming years by strategizing its policy as per the need of its customers. Hence, the sales revenue of the market is expected to progress significantly during the forecast period.

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Market Segmentation

The Data Management Platform Market is segmented has based on data type, data source, and end-users.

The data type segment of the market is divided into first-party data, second-party data, and third-party data. The largest market share in the global market has been held by first-party data holding the largest market share due to its high collection source, which is done either from the potential customers or from the existing ones. Moreover, the third-party data segment is also showing significant growth.

The data sources segment comprises social networks, POS networks, CRM data, mobile web, web analytics tools, mobile apps, and others. The end-users segment of the market is categorized into publishers, marketers, and ad agencies.

Regional Analysis

The regional status of the Data Management Platform Market shows the major regions covered by the market, such as Asia-Pacific, Europe, North American, Latin American, and the Middle East and African. Among these above regions, North America holds the highest market share due to increased usage of the internet and a huge number of online customers.

Followed by North America, the Asia-Pacific region is the second-highest shareholder due to the presence of key market players across this region.

The European market holds the third-largest market share due to the presence of various giant major countries like the UK, Germany, France, Italy, and their government's huge investment to develop digital infrastructure.

The Middle East and African region, and Latin America are estimated to also show rapid growth rates due to the growth of the advertising industries in association with the media industries is enhancing the Data Management Platform Market growth in these regions.

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Industry News

In October 2019, Aapi Inc., the first intelligent digital mesh platform, was announced to help in creating fabric integration among people, data, logic, and apps.

Competitive Analysis

The major market players operating in the global market as acknowledged by MRFR are   Adobe Systems Inc (U.S.), Oracle Corporation (U.S.), KBM Group LLC (U.S.), Rocket Fuel, Inc (U.S.), Lotame Solutions Inc (U.S.), Krux Digital Inc (U.S.), Turn Inc (U.S.), Neustar, Inc (U.S.), SAP SE (Germany), SAS Institute (U.S.), Cloudera Inc (U.S.) and Informatica (U.S.). The competitive landscape of the Data Management Platform market is formed by some major players and many of the new entrants.

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