According to the Market Statsville Group (MSG), the Global nutraceutical oral thin films Market was valued at USD 1800 million in 2023 and is expected to grow from USD 1962 million in 2024 to USD 5500 million by 2033, by exhibiting a CAGR of 9% during the forecast period (2024-2033) 

The nutraceutical oral thin films are thus proving to be a fast-growing sub-sector in the dietary supplements market. These excellent innovative products create a new approach to delivering the nutraceutical ingredients in the form of micronized, thin, and flexible film that dissolves in the mouth and is a faster and more efficient form of dosage forms as compared to pills, capsules, and powders. Some of the factors that have compounded growth in the market include the discreet and portable formulation of oral thin films that do not require water and can be swallowed anytime. Oral thin films can improve the digestibility of some nutrients, making their uptake faster and more efficient than the form of supplements. Rising consumer preference for innovative, user-friendly, and discreet supplement options is contributing to the expansion of the market. Oral thin films containing essential vitamins (e.g., Vitamin C, B vitamins) and minerals (e.g., calcium, magnesium) are popular for daily health maintenance and addressing specific deficiencies. Thin films featuring herbal extracts (e.g., ginseng, echinacea) are used for their potential health benefits and convenience of administration. 

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Scope of the Nutraceutical Oral Thin Films Market

The study categorizes the nutraceutical oral thin films market based on ingredient, application, and distribution channel area at the regional and global levels.

By Ingredient Outlook (Sales, USD Million, 2019-2033)

• Vitamins and Minerals
• Herbal Extracts
• Functional Ingredients
• Specialty Ingredients

By Application Outlook (Sales, USD Million, 2019-2033)

• Daily Health and Wellness
• Energy and Performance
• Sleep and Relaxation
• Digestive Health
• Weight Management

By Distribution Channel Outlook (Sales, USD Million, 2019-2033)

• Online Retail
• Pharmacies and Drugstores
• Health Food Stores
• Supermarkets and Hypermarkets

By Region Outlook (Sales, USD Million, 2019-2033)

• North America 
  • US
  • Canada
  • Mexico
• Europe 
  • Germany
  • Italy
  • France
  • UK
  • Spain
  • Poland
  • Russia
  • The Netherlands
  • Norway
  • Czech Republic
  • Rest of Europe
• Asia Pacific 
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Malaysia
  • Thailand
  • Singapore
  • Australia & New Zealand
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Colombia
  • Rest of South America
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Northern Africa
  • Rest of MEA

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Daily Health and Wellness segment accounts for the largest market share by Application

Based on the application, the nutraceutical oral thin films market segment about the application may focus on supplements that will help in general health maintenance and wellness. This area comprises a wide range of products for nutrition support, bodily functions, and quality of life enhancement. Key growth drivers are rising health consciousness, a higher prevalence of chronic diseases, and a greater preference for the more convenient supplement forms with improved bioavailability. Consumers are highly seeking more convenient and consumer-friendly supplement forms. Oral thin films are one of the most hassle-free forms available which do not require water or swallowing.

However, one observes a new trend towards personalized health solutions. These oral thin films can be formulated to meet specific nutritional needs, such as tailored dosages or targeted nutrient delivery. Oral thin films containing essential vitamins, such as Vitamin C, Vitamin D, and B vitamins, are very popular because they help to sustain the function of the immune system, contribute to good bone health, and provide energy. NIH research has shown that orally delivered thin-film vitamins can be up to 50% more bioavailable than traditionally dosed tablets. The ones containing calcium, magnesium, and iron contribute to the well-being of bones, muscles, and general health. They have been designed with delivery efficiency in mind to maximize absorption with minimal gastrointestinal burden.

North America accounted for the largest market share by Region.

Based on the region, the North American region, particularly the United States, is strong in terms of nutraceutical oral thin films market share. This region is referred to as the 'land of innovation' in nutraceuticals. R&D in North America is targeted towards oral thin films by improving the efficacy and bioavailability of drugs. High awareness among consumers towards convenient, effective, and non-invasive supplement forms is contributing to the growth of oral thin films in North America. The major players in the market are Pfizer Inc., DSM Nutritional Products, and Amway Corporation. These companies are focusing on R&D to develop advanced oral thin-film technologies.

Competitive Landscape: Nutraceutical Oral Thin Films Market

The nutraceutical oral thin films market is strong and a strong competitor in the industry. It is, therefore, capitalizing plays like partnerships, product launches, acquisitions, agreements, and growth to enhance its position in the market. Most company divisions focus on expanding their operations into all corners of the world and forging long-term partnerships.

Major players in the nutraceutical oral thin films market are:

• Pfizer Inc.
• DSM Nutritional Products
• Nutraceutical Corporation
• Amway Corporation
• Nutrient Technologies LLC
• BASF SE
• Herbalife Nutrition Ltd.
• Bionutraceuticals Inc.
• Nestlé S.A.
• Procter & Gamble Co.
• NutraScience Labs
• Mylan N.V. (now part of Viatris)
• Ginkgo BioWorks
• DTS Nutritional Products
• Nutrigenomics Inc.

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Recent Development 

• In May 2024, BASF India Limited will increase the production capacity of its Ultramid® polyamide (PA) and Ultradur® polybutylene terephthalate (PBT) compounding plant in Panoli, Gujrat and Thane, Maharashtra.
• In May 2024, Evonik is presenting its latest nutraceutical ingredient innovations at Vitafoods Europe 2024 in Geneva, Switzerland. With the new concept of AvailOm® & Boswellia for joint health, the latest study results on IN VIVO BIOTICS™ and the expansion of the Healthberry® portfolio to the U.S. market, the company provides advanced, evidence-based food ingredients to boost consumer preferences and differentiate functional food and food supplement brands.
• In December 2023, Herbalife, a global health and wellness company, announced that during the year to date, it has launched 20 unique products (43 product SKUs) in Asia Pacific markets, including formulations specially tailored to the needs of local consumers.