As per the reports by MRFR, the global market for energy drinks is projected to acquire a size of over USD 89.4 billion by 2030 while recording a robust CAGR of approximately 11.90% during the assessment timeframe.

Energy drinks refer to the drinks consumed in the form of a beverage and have a high concentration of taurine, ginseng, guarana, caffeine, and stimulants, amongst others. As the definition suggests, they are known as helping in improving mental alertness and physical performance. They are available in both carbonated and non-carbonated forms. The energy drinks market has witnessed massive growth in recent times. The Energy Drinks Market growth is attributed to the growing consumption among the young generation, growth in health and fitness awareness, and changing lifestyles worldwide. However, the market's growth is likely to be restricted by concerns regarding overconsumption of caffeine and its side effects.

Segment Analysis

The global Energy Drinks Market has been divided into several segments based on type, packaging, distribution channel, and region.

Based on type, the global market for energy drinks is split into the non-alcoholic type and alcoholic type.

Based on the packaging., the global market for energy drinks has been divided into cartons, bottles, cans, and many others.

By distribution channels, the global energy drinks market is split into supermarkets, convenience stores, vending, drug stores, sport nutrition chains, mass merchandisers, and many others. 

Regional Analysis

The global market for energy drinks is studied across five major regions, including North America, Asia-Pacific, Europe, the Middle East, and Africa.

As per the research reports by MRFR, the global market is led by the Europe Energy Drinks Market. The regional market's growth is driven by a high senior population, a growing obesity rate, and increasing awareness regarding fitness, health, and preventive health care.

The North American regional market for energy drinks is likely to secure the second position globally. The regional market's growth is being driven by the increasing competition, changing lifestyles, and innovations in the spa market and the health club market. Furthermore, increasing inactiveness among people is also likely to impact the regional market's growth positively.

The Saia-Pacific region holds the third position in the global energy drinks market. The regional market's growth is being propelled by an improved standard of living and increasing awareness regarding health and fitness.

The energy drinks market for the Middle East & African region is anticipated to register the slowest growth over coming years. Lower concerns among people regarding their health and fitness and the non-availability of adequate health facilities are factors causing the regional market to grow slowly.

Competitive Analysis

The global market for energy drinks has a strong and competitive landscape. The list of Key Energy Drinks Market Players in the global energy drinks market includes Red Bull GmbH (Australia) and PepsiCo. Inc. (US), Rockstar, Inc. (US), Coca-Cola Company (US), Arizona Beverages (US), Taisho Pharmaceutical Co. Ltd. (Japan), Monster Beverages Corporation (US), Lucozade (UK), Amway Corporation (US), Living Essentials LLC (US), and several others.

Recent Developments

·         January 2022- The 21-year-old TikTok star, Addison Rae, collaborates with wellness brand Alani Nu! for a brand new flavor and the latest protein bar flavor.

Berry Pop, a fresh remix on strawberry popsicles, is the latest energy drink flavor. The drink also consists of 200mg of caffeine and a touch of biotin for zero sugar.

Cookie Dough is the latest protein bar by Addison that has a chocolate chip, doughy center, and a rich chocolate dip for 16g of protein and just 4g of sugar.

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