The global antivirus software market share is projected to grow at a CAGR of 10.8% during the forecast period (2020-2026). Antivirus software is a computer program that is designed to prevent, detect, and remove viruses, worms, Trojan horses, adware, and other malicious software. Antivirus software is used by individuals, businesses, and governments to protect their computers from malware attacks.

The growth of the global antivirus software market is being driven by a number of factors, including:

• The increasing number of cyber attacks.
• The growing use of mobile devices.
• The increasing use of cloud computing.
• The increasing awareness of the need for cybersecurity.

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The global antivirus software market is segmented by type, end user, and region.

By type:

The global antivirus software market is segmented into PC and phone/pad. The PC segment accounted for the larger market share in 2020, with a larger market value. This is due to the fact that PCs are still the most popular computing devices in the world.

By application:

The global antivirus software market is segmented into enterprises, individuals, and government. The enterprise segment is expected to grow at the fastest CAGR during the forecast period. This is due to the increasing number of cyberattacks targeting businesses.

By region: 

The global antivirus software market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is the largest market for antivirus software, followed by Europe. Asia Pacific is expected to be the fastest-growing market during the forecast period. This is due to the increasing adoption of smartphones and other mobile devices in the region.

Here are some of the key factors driving the growth of the global antivirus software market:

• Increasing number of cyberattacks
• Growing adoption of smartphones and other mobile devices
• Increasing government initiatives to promote cybersecurity
• Rising awareness about the importance of cybersecurity

Here are some of the key challenges hindering the growth of the global antivirus software market:

• The presence of free antivirus software
• The increasing sophistication of cyberattacks
• The growing popularity of cloud computing

Overall, the global antivirus software market is expected to grow at a healthy CAGR during the forecast period. The growth of the market is being driven by the increasing number of cyberattacks, growing adoption of smartphones and other mobile devices, and increasing government initiatives to promote cybersecurity. However, the growth of the market is being hindered by the presence of free antivirus software and the increasing sophistication of cyberattacks.

By type, the market is segmented into:

• PC antivirus software
• Mobile antivirus software

By end user, the market is segmented into:

• Individual users
• Enterprises
• Government organizations

By region, the market is segmented into:

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America

The North American region is the largest market for antivirus software, followed by Europe and Asia Pacific. The growth of the market in these regions is being driven by the increasing number of cyber attacks, the growing use of mobile devices, and the increasing awareness of the need for cybersecurity.

The global antivirus software market is highly competitive, with a number of leading players operating in the market. Some of the key players in the market include:

• Symantec Corporation
• McAfee
• ESET
• Bitdefender
• Kaspersky Lab
• Trend Micro
• Avast Software
• Fortinet
• F-Secure
• Data Cyberdefense

These players are focusing on developing innovative features and solutions to meet the growing demand for antivirus software. They are also expanding their product portfolio and geographic reach to gain a competitive edge in the market.

The global antivirus software market is expected to grow at a significant rate during the forecast period. The growth of the market is being driven by a number of factors, including the increasing number of cyber attacks, the growing use of mobile devices, the increasing use of cloud computing, and the increasing awareness of the need for cybersecurity.