The operational analytics market is expected to grow at a CAGR of 16.22% during the forecast period, 2020-2030. The growth of this market is attributed to the increasing demand for real-time data analysis, the growing adoption of cloud-based solutions, and the rising need for operational efficiency.

Operational analytics is a process of collecting, analyzing, and interpreting data from operational systems to identify and address business problems in real time. It helps businesses to make better decisions, improve operational efficiency, and reduce costs.

The increasing demand for real-time data analysis is one of the major factors driving the growth of the operational analytics market. Real-time data analysis helps businesses to make better decisions by providing them with insights into the current state of their operations. This information can be used to identify and address problems as they occur, which can help to improve operational efficiency and reduce costs.

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The growing adoption of cloud-based solutions is another factor driving the growth of the operational analytics market. Cloud-based solutions offer a number of benefits, such as scalability, flexibility, and cost-effectiveness. These benefits make them an attractive option for businesses of all sizes.

The rising need for operational efficiency is also contributing to the growth of the operational analytics market. Operational efficiency is essential for businesses to remain competitive in today's market. Operational analytics can help businesses to improve operational efficiency by identifying and addressing inefficiencies in their operations.

Segmentation by Type: 

The operational analytics market is segmented into services and software.

Segmentation by Business Utility: 

The operational analytics market is segmented into marketing, sales, finance, human resources, and others.

Segmentation by Application: 

The operational analytics market is segmented into predictive asset maintenance, risk management, fraud detection, supply chain management, workforce management, customer experience management, sales and marketing management, and others.

Segmentation by Deployment: 

The operational analytics market is segmented into on-premises and cloud-based.

Segmentation by Vertical: 

The operational analytics market is segmented into healthcare, manufacturing, retail, IT and telecom, government, and others.

The following are some of the key players operating in the operational analytics market:

• IBM Corporation
• Oracle Corporation
• Microsoft Corporation
• SAS Institute
• Hewlett Packard Enterprise
• SAP SE
• Alteryx
• Cloudera
• Bentley Systems
• Splunk

The operational analytics market is expected to grow significantly during the forecast period. The growth of this market is attributed to the increasing demand for real-time data analysis, the growing adoption of cloud-based solutions, and the rising need for operational efficiency.