The Japanese kombucha market is expected to hold a market size of USD 63.23 million in 2024, with the increasing demand for probiotic drinks. Additionally, companies offering various new flavors and a variety of kombucha to tap young age customers are another key factor supporting market growth. During 2025-2033, the market is anticipated to exhibit a CAGR of 18.4% with the rising demand from both old-age and young customers.

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Ito En:           

Ito En, Ltd. manufactures and sells green tea beverages in Japan and internationally. The company provides Japanese tea, black tea, and Chinese tea; coffee beverages; fruit, vegetable, and other beverages; and tea leaves, as well as yoghurt, milk, and other dairy products. It also manages eateries and develops a franchise chain store system. The company offers its products through convenience stores, supermarkets, general and mass retailers, vending machines, station stores, and other channels. The company primarily operates under the Oi Ocha, TULLY’s COFFEE, and MATCHA GREEN TEA brands. It operates 112 specialty tea shops at locations such as department stores, shopping malls, and airports in Japan.

 Suntory Beverages & Food Ltd:

Suntory Beverage & Food Limited engages in the manufacture and sale of alcoholic and non-alcoholic beverages, and foods in Japan, Asia-Pacific, Europe, and the Americas. The company provides mineral water, coffee drinks, tea drinks, carbonated drinks, sports drinks, health supplements, and food for specified health uses. It offers its products under various brands, including Suntory Tennensui, BOSS, Suntory Green Tea Iyemon, Suntory Green Tea Iyemon Tokucha (FOSHU), GREEN DAKARA, Pepsi Big, C.C.Lemon, Natchan, Orangina, Oasis, Lucozade, Ribena, Schweppes, Sesamin, VARON, -196, On the Rocks, Vistra, Provamed, V, and Essence of Chicken. The company also provides spirits under Hibiki, Yamazaki, Hakushu, Kakubin, Toki, Jim Beam, Maker’s Mark, Basil Hayden, Laphroaig, Bowmore, Roku, Haku, and Tres Generaciones brand names.

 Asahi Beverages:

Asahi Holdings (Australia) Pty Ltd, through its subsidiaries, engages in the manufacture and distribution of alcoholic and non-alcoholic beverages in Australia and internationally. It offers a range of alcoholic beverages, including vodkas, Kombuchas, ciders, and spirits. The company also provides non-alcoholic beverages, such as soft drinks, mixers, mineral water, juice, cordial, tea, energy, and sports drinks. It sells its products through various channels, including grocery stores, convenience stores, and on-the-go outlets, as well as hotels, restaurants, and cafes. The company was incorporated in 2009 and is headquartered in South Bank, Australia. Asahi Holdings (Australia) Pty Ltd operates as a subsidiary of Asahi Group Holdings, Ltd.

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YUWA CO., LTD:

YUWA CO., LTD is a Japanese-based health and wellness firm that deals with the production of several health and wellness products that include a series of different dietary supplements and functional food products. The company focuses on natural nutrition, scientifically made products, and innovation to promote immunity, digestion, and general health. YUWA engages in the manufacture of probiotics, vitamins, herbs, and beauty supplements that meet the demand of the health-conscious population. Having a commanding presence in the home retail sector and an expanding foreign distribution, YUWA has been increasing its market share in the emerging market of functional wellness.

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