Introduction

The Virtual Influencer Market, valued at USD 9.75 billion in 2024, is projected to skyrocket to USD 154.83 billion by 2032, growing at a remarkable CAGR of 41.29% (2025–2032). Virtual influencers are rapidly reshaping digital marketing, offering 24/7 availability, AI-driven personalization, and controlled storytelling that human influencers can’t always guarantee. They’re gaining popularity on platforms like Instagram, TikTok, WeChat, and Douyin, often achieving up to 3x higher engagement than human influencers.

With major brands from fashion to gaming joining the trend, the key question is: will audiences embrace these AI-driven personalities as deeply as they do real humans?

Key Players

The landscape is buzzing with pioneers. Lil Miquela (Meta), Imma (Aww Inc.), and Shudu (The Diigitals) are already household names in the digital world. Tech giants like Samsung (SAM), Tencent (Tianyu), and Epic Games (Unreal MetaHumans) are investing heavily in hyper-realistic avatars. Creative agencies such as The Clueless, with their viral virtual model Aitana López, show how brands are using AI personalities for unique campaigns. Even luxury names like Balmain and Prada are integrating virtual influencers into global promotions.

Will these collaborations redefine authenticity in influencer marketing, or will audiences still crave the human touch?

Segmentation

By type, human-like avatars dominate with 66% share in 2024, thanks to their relatability, while non-human avatars are growing fastest for their uniqueness. By industry, fashion & lifestyle lead adoption, but food, entertainment, and gaming are catching up quickly. Regionally, North America holds 41% share, while Asia Pacific is set to expand fastest as digital-native consumers embrace these avatars.

Could non-human influencers become the next big trend, offering brands unlimited creative freedom?

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