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Why Highlights Fade and How to Prevent It

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Before we get into the “how,” let’s talk about the “why.” Highlights fade for a few simple reasons — sun exposure, harsh shampoos, hot styling tools, and even frequent washing. The chemicals and lighteners used to lift your hair can make strands more porous, meaning they lose color faster if not properly protected.

But don’t worry — maintaining your full head highlights doesn’t have to be a struggle. With a few smart changes in your hair routine, you can easily keep your color rich and your hair glowing.

2. Wash Smarter, Not Harder

Want to make your highlights last? Step one: don’t overwash. The more you shampoo, the quicker your color fades. Aim to wash your hair just 2–3 times a week to keep your natural oils balanced and your highlights fresh.

When you do wash, use a sulfate-free shampoo designed for color-treated hair. Sulfates can strip away color pigments and natural moisture, leaving your hair dull and dry.

Pro Tip from Body Art and Wellness: Try alternating your regular shampoo with a color-depositing or toning shampoo once a week. This helps maintain your tone and keeps brassiness at bay — especially under Conway’s sunny skies.

3. Condition Like a Pro

If your hair could talk, it would beg for moisture — especially after highlighting! Chemical lightening opens your hair cuticle, which can make it more prone to dryness and breakage.

To combat this, use a deep conditioning treatment at least once a week. Look for products that include ingredients like argan oil, keratin, or coconut oil. These nourish your strands from root to tip, sealing in color and shine.

You can also visit Body Art and Wellness for a hydration therapy treatment, which helps strengthen color-treated hair and restore that silky salon finish.

4. Protect Your Hair from Conway’s Sunshine

Conway’s beautiful Florida weather is perfect for beach days and outdoor fun — but those UV rays can be brutal on your highlights! Sunlight can cause your hair color to oxidize, making it appear dull or brassy.

Here’s how to protect your highlights:

  • Use a UV-protectant spray before stepping outside.

  • Wear a hat or scarf during long sun exposure.

  • Rinse your hair with cool water after swimming — chlorine and salt can strip your color fast.

Pro Tip: At Body Art and Wellness, stylists recommend finishing your care routine with a lightweight leave-in conditioner that offers both UV and heat protection.

5. Tone Away Brassiness

If your blonde or light brown highlights start looking orange or yellowish, it’s time for a toner refresh. Brassiness is normal over time, especially in warm climates like Florida.

To keep your tone balanced, use a purple shampoo or mask once a week for cool shades, or a blue-based shampoo for brunette highlights. These neutralize unwanted warm tones and restore your highlight’s original color balance.

Better yet, schedule a quick toning gloss treatment at Body Art and Wellness every 6–8 weeks. It refreshes your shade, adds shine, and seals your cuticle for a glossy, polished finish.

6. Go Easy on the Heat Styling

We all love the sleek look of a blowout or curling wand, but excessive heat can seriously dry out color-treated hair. High temperatures weaken the strands and cause color to fade faster.

Here’s what to do instead:

  • Always apply a heat protectant spray before using any hot tools.

  • Keep your styling tools on a medium setting, not max heat.

  • Try air-drying your hair a few times a week to give it a break.

At Body Art and Wellness, stylists can show you simple, no-heat styling techniques that keep your highlights bouncy and frizz-free, even on humid Conway days.

7. Schedule Regular Touch-Ups

Even with the best care, highlights naturally grow out over time. Regular maintenance helps your hair look cohesive and healthy instead of uneven or patchy.

Typically, every 8–10 weeks is the ideal window for full head highlight touch-ups. Between appointments, ask your stylist for a color glaze or gloss treatment to keep your highlights luminous and your hair strong.

If you visit Body Art and Wellness, you can pair your touch-up with a scalp massage or aromatherapy session — because self-care should feel as good as it looks!

8. Treat Your Hair Like a Luxury Fabric

Think of your hair like silk — the better you treat it, the longer it stays beautiful. Small daily habits make a huge difference in keeping your full head highlights fabulous.

Here are a few bonus tips:

  • Switch to a silk pillowcase to prevent friction and breakage.

  • Use a wide-tooth comb instead of a brush on wet hair.

  • Avoid tight ponytails that can pull on fragile, color-treated strands.

  • Hydrate from the inside out — drink plenty of water and eat vitamin-rich foods for hair health.

9. Why Choose Body Art and Wellness for Highlight Care

Your hair deserves the best, and Body Art and Wellness in Conway, FL specializes in giving your highlights the love and attention they need. Their team combines expert coloring techniques with holistic treatments to protect your hair and enhance your overall wellness.

From custom highlight maintenance to deep hydration and gloss treatments, they offer everything you need to keep your look vibrant and fresh. Plus, their relaxing salon atmosphere makes every appointment feel like a mini spa getaway!

10. Final Thoughts: Shine Bright and Stay Fabulous

Keeping your full head highlights fresh and fabulous isn’t hard — it just takes a little consistency and the right care. With gentle products, sun protection, hydration, and regular visits to Body Art and Wellness, your highlights will stay just as stunning as the day you left the salon.

Remember, great hair doesn’t just happen — it’s maintained! So treat your highlights with love, and let your color sparkle under Conway’s sunny skies. 🌞✨

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