The global Mobile Value Added Services (MVAS) market is quite competitive and comprise various key players operating at regional and global level, according to a recent report published by Reports and Data (RND). Apple, Inc., Google LLC, AT&T, Inc., Kongzhong Corporation, Sangoma Technologies Corporation, OnMobile Global, Ltd., Symsoft AB, StreamWIDE SA, Comviva Technologies, Ltd., and One97 Communications, Ltd. are some of the top players operating in the global market. These players are focusing on developing various strategies such as mergers and acquisitions, partnerships, joint ventures, investments in research and development activities and partnerships to strengthen their market position and enhance their product base.

Reports and Data provides details about every market player along with its global position, revenue contribution, product portfolio, financial standing and business expansion plans. Rising risks of data leakage and data security, high adoption of cloud based services and Internet of Things (IoT) and rising demand for wireless networks and ICT applications across agriculture, healthcare, and FSBI sectors are fuelling global market revenue growth. In addition, increasing investments in research and development activities and rising focus on developing advanced products are other factors supporting global market revenue growth.

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Based on application type, the application 1 is expected to account for robust revenue growth over the forecast period owing to increasing number of threats and cybersecurity in healthcare sector and rising application of ICT.

Geographically, the global Mobile Value Added Services (MVAS) market in North America is expected to account for largest revenue share over the forecast period. Factors such as increasing investments in research and development activities, rising adoption of smart devices, laptops, presence of dominant market players, rising risks of data leakage and security, high adoption of cloud services are key factors fueling growth of Mobile Value Added Services (MVAS) market in North America.

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Mobile Value Added Services (MVAS) Market Segmentation:

Type Outlook:

• Short Messaging Service (SMS)
• Multimedia Messaging Service (MMS)
• Location Based Services
• Mobile Email & Instant Messaging

·         Others

Application Outlook:

• BFSI
• Media & Entertainment
• Healthcare
• Education
• Retail
• Government

·         Others

Regional analysis covers:

•        North America

•        Europe

•        Asia Pacific

•        Latin America

•        Middle East & Africa

Key questions addressed in the Report:

·         Which key factors are expected to hamper global market growth during the forecast period?

·         Which application segment revenue is expected to expand at a rapid CAGR between 2021 and 2028?

·         Which regional segment is expected to account for largest revenue share over the forecast period?

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