Local gyms, fitness studios, yoga centers, and personal training businesses thrive on community connection — but in today’s digital-first world, that connection starts online. Whether you run a small gym or a growing boutique studio, having a clean, professional website helps you attract members, simplify scheduling, and build trust instantly.

Squarespace makes it incredibly easy for fitness businesses to create a polished website without needing a developer. And the best part? You can save significantly on your subscription using a Squarespace discount code, making it perfect for gyms operating on a budget.

In this guide, you’ll learn how to set up a high-performance Squarespace website for your fitness business—and how to save big along the way.

Why Squarespace Is Perfect for Gyms & Fitness Studios

Fitness businesses need more than just a pretty website. They need a platform that can:

• Schedule and book classes

• Sell memberships

• Advertise services

• Display class calendars

• Showcase trainers

• Accept payments

• Build trust with testimonials

Squarespace offers all these features in one place, eliminating the need for multiple apps or complicated systems. With easy drag-and-drop editing, even non-tech users can create a professional site in hours.

Choose a Template Built for Fitness Brands

Squarespace has several templates designed for gyms, fitness trainers, dance studios, and wellness spaces. Look for templates with:

• Large hero images (perfect for showcasing gym interiors)

• Class schedule sections

• Pricing tables

• Strong, bold typography

• Smooth mobile responsiveness

Popular options include Aviator, Clove, Rally, and Paloma — all modern, clean, and high-performing.

Must-Have Pages for Your Gym or Studio Website

Here are the essential pages you should include:

1. Home Page

Clear messaging about who you serve, what you offer, and why your gym is different.

2. About Page

Introduce your trainers, your mission, and your fitness philosophy.

3. Classes & Schedule

Add a real-time calendar so visitors know exactly when classes are happening.

4. Memberships & Pricing

Keep pricing transparent and easy to compare.

5. Booking Page

Let clients book sessions or classes directly through Squarespace.

6. Testimonials

Feature success stories, transformation photos, or video testimonials.

7. Contact Page

Include a map, phone number, and quick inquiry form.

Sell Memberships & Packages Through Squarespace Commerce

You can easily sell:

• Monthly memberships

• Class packs

• Drop-in passes

• Personal training sessions

• Online fitness programs

• Nutrition or meal-prep guides

Squarespace Commerce makes checkout seamless and secure.

Using a Squarespace discount code at checkout helps you save on the annual plan so you can invest more into growing your fitness business — not paying for overpriced software.

Add Integrations Your Gym Will Love

Squarespace integrates with tools like:

• Acuity Scheduling (perfect for appointment-based training)

• Email marketing for promotions

• Social media to showcase classes and progress pics

These tools help you automate your gym’s workflow and provide a flawless member experience.

Final Thoughts

If you run a local gym or studio, your website is one of your most powerful marketing assets. With Squarespace, you can build a beautiful, mobile-friendly site that boosts memberships, simplifies scheduling, and highlights everything your studio offers. And don’t forget — using a Squarespace discount code makes launching your gym website even more affordable.