IMARC Group has recently released a new research study titled “Mexico Gluten Free Food Market Size, Share, Trends and Forecast by Product Type, Source, Sales Channel, and Region, 2025-2033” which offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.

Market Overview

The Mexico gluten free food market size was valued at USD 154.80 million in 2024. The market is expected to grow at a compound annual growth rate (CAGR) of 10.50% during the forecast period of 2025-2033, reaching USD 420.14 million by 2033. This growth is driven by increased awareness of gluten-related health issues, particularly celiac disease, and the expansion of retail channels enhancing product accessibility. 

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

Mexico Gluten Free Food Market Key Takeaways

• Current Market Size: USD 154.80 Million in 2024

• CAGR: 10.50%

• Forecast Period: 2025-2033

• Rising awareness about gluten intolerance and celiac disease is boosting demand for gluten-free foods.

• As of October 2024, research in northwest Mexico indicated 83% of patients improved on a gluten-free diet.

• Retail expansion includes over 2.5 million economic units nationwide with major concentrations in Estado de México, Ciudad de México, and Puebla.

• Online retail growth and strategic retailer-brand collaborations are increasing product availability and affordability.

• Food manufacturers and dining establishments are diversifying gluten-free product offerings to meet consumer needs.

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Mexico Gluten Free Food Market Growth Factors

The Mexico gluten free food market growth is primarily driven by the growing awareness regarding gluten intolerance and celiac disease. Increasing medical diagnosis and educational campaigns have educated consumers on the symptoms and health risks of gluten consumption. According to research conducted in northwest Mexico by October 2024, 83% of the patients experienced improvement with a gluten-free diet. Health professionals and social media platforms are encouraging dietary changes, leading to a rise in demand for gluten-free products ranging from snacks to bakery items. These factors create a supportive environment for gluten-sensitive individuals and also motivate consumers without medical conditions to adopt gluten-free lifestyles.

The expansion of retail outlets significantly propels market growth. Mexico accounts for 2,514,611 economic units engaged in retail trade as of 2024, with the highest concentrations in Estado de México (396,325), Ciudad de México (207,183), and Puebla (178,716). Retail formats such as supermarkets, hypermarkets, and convenience stores are increasing their presence in urban and semi-urban locations, featuring dedicated sections for health and dietary products. This widespread distribution network facilitates easier access to gluten-free foods without requiring visits to specialty stores.

Online retail platforms are burgeoning rapidly, enhancing product accessibility with home delivery services, especially benefiting remote areas. Retailers invest in better product placement, clear labeling, and promotional activities to attract health-conscious buyers. Collaborations between retailers and gluten-free brands are launching private label products, improving affordability. Increased competition among retail channels is leading to enhanced product quality, price competitiveness, and a broader array of gluten-free options including snacks and ready-to-eat meals, which collectively stimulate market demand.

Mexico Gluten Free Food Market Segmentation

Product Type Insights:

• Bakery and Confectionary: Includes traditional and specialty baked goods free from gluten, catering to health-conscious consumers.

• Snacks and RTE Products: Gluten-free snack options and ready-to-eat meals that accommodate quick consumption needs.

• Dairy Products: Milk, cheese, yogurt, and related gluten-free dairy offerings.

• Sauces and Dressings: Gluten-free condiments enhancing taste and flavor profiles.

• Meat and Meat Substitutes: Gluten-free processed meat and their substitutes suitable for diverse diets.

• Others: Additional gluten-free food products not classified in the above categories.

Source Insights:

• Plant-Based: Gluten-free foods derived solely from plant sources, suitable for vegetarians and vegans.

• Animal-Based: Gluten-free food items containing animal-derived ingredients.

Sales Channel Insights:

• Hypermarkets/Supermarkets: Large-scale stores offering extensive gluten-free product ranges.

• Convenience Stores: Smaller retail outlets providing accessible gluten-free product selections.

• Specialty Store: Stores focused exclusively on gluten-free and health-specific foods.

• Pharmacies: Retail pharmacies stocking gluten-free health and food products.

• Online Retail: E-commerce platforms facilitating broad and convenient access.

• Others: Additional sales channels contributing to market distribution.

Regional Insights

Northern Mexico, Central Mexico, Southern Mexico, and Others are the covered regional segments. Notably, the report does not specify dominance or precise market shares by region. The distribution of retail economic units favors Estado de México, Ciudad de México, and Puebla. The retail presence and accessibility developments in these states strongly contribute to overall market growth.

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Recent Developments & News

In February 2024, the BRCGS Global Standard for Gluten-Free, Issue 4, was introduced, enhancing certification rigor and consumer trust. This standard was approved by associations across the USA, Canada, and Mexico, allowing certified sites to use recognized trademarks such as the Acelmex gluten-free mark in Mexico and Latin America. Also in February 2024, Grupo Bimbo SAB de CV acquired Amaritta Food SL, a company specializing in gluten-free bread research and production. This acquisition enables Grupo Bimbo to enhance expertise and leverage technology to capitalize on growth opportunities in the gluten-free food market.

Key Players

• Grupo Bimbo SAB de CV

• Amaritta Food SL

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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