HRTech Interview with Michelle Boockoff-Bajdek, Chief Marketing
Michelle, could you please introduce yourself and your role as the Chief Sustainability Officer at Skillsoft? How did you become passionate about sustainability and green skills?
I’m a firm believer that doing the right thing is always the right thing to do. As such, I serve a dual role here at Skillsoft as both the Chief Marketing Officer and Chief Sustainability Officer, where I proudly oversee my organisation’s commitment to environmental, social responsibility, and corporate governance. Since taking up the role, we’ve initiated an ambitious vision and strategic plan for sustainable progress that benefits Skillsoft, our customers, our investors, and the greater communities in which we operate in.
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I’m passionate about skill building because I know how important the power of learning is to build a more skilled, resilient, future-fit workforce and drive business transformation. Enabling a culture of learning can lead to a brighter, more sustainable future because until we know better, we can’t do better. Green skills, unfortunately, do not grow on trees. As the sustainability sector continues to evolve – and global investments increase – the demand for green skills is outpacing the supply of applicable talent. “Buying” talent, is a short-term solution to this. Instead, we must prioritize growing and upskilling the great talent we already have within our organizations.
At Skillsoft, we help companies address these green skills gaps – by first understanding where they exist and then by delivering multimodal learning experiences that are both personalized and prescriptive to ensure people master the skills they need to do the job they have today and prepare them for their future. This is imperative given the lack of existing universal standards or frameworks around green skilling that may exist for other more traditional skills. Enabling a culture of green learning helps ensure the existing talent is equipped with the green skills they need to be competitive, the business and leadership skills they need to respond to new and unexpected challenges, and the compliance and ethics training they need to stay safe and support the company’s sustainability mission
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