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martechcubejohn added blog Other
2024-11-06 06:28:09 - Translate
Phygital Technology: How AI is Shaping the Future of E-Commerce
The advent of AI-powered adaptive commerce is transforming B2B e-commerce for enterprises across various sectors. Beyond merely enhancing customer insights or product recommendations, AI is now driving a new approach that blends physical and digital realms—often referred to as “phygital.” By integrating AI into physical environments, B2B e-commerce firms are crafting seamless...
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