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martechcubejohn added blog Other
2025-01-15 09:02:05 - Translate
Understanding and Preventing First-Party Fraud for Merchants
Fraud is already a complex challenge, but merchants face an additional hurdle: first-party fraud perpetrated by their own customers. Unlike second- or third-party fraud, first-party fraud occurs when consumers use their legitimate payment credentials to commit dishonest acts for personal gain. This creates a significant challenge for acquiring banks and payment service providers (PSPs) in...
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