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Programmatic Marketing Agency vs Traditional Advertising: What’s the Difference?
Introduction: The Advertising Crossroads The marketing world is standing at a crossroads. For over a century, traditional advertising dominated the way brands spoke to audiences. From glossy magazine spreads and prime-time television spots to giant billboards on city highways, it was a game of reach and repetition. Then came the internet, smartphones, and an explosion of user data. Suddenly,...
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