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Hyperlocal Marketing: How LBS Is Revolutionizing Targeted Advertising
The global location-based services (LBS) market, valued at USD 60.01 billion in 2024, is expected to grow at a CAGR of 16.5% between 2025 and 2034, with growth increasingly driven by segment-wise performance across applications, end-user industries, and technological platforms. Unlike broad, horizontal markets, LBS is characterized by high degrees of application-specific growth, where...
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