ABM Platforms Evolve with AI-Driven Buyer Intent Prediction

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2025-08-14 09:54:02 - Traduire

Introduction In 2025, Account-Based Marketing (ABM) is no longer just about identifying target accounts — it’s about predicting when and how they’re ready to buy. With shrinking attention spans and increasingly complex B2B buyer journeys, timing has become everything. Enter AI-driven buyer intent prediction — a capability now embedded in leading ABM platforms like...

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