Europe’s Regulatory Caution: GDPR, Consumer Protection, and...

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2025-08-14 11:26:30 - Translate

Europe’s Regulatory Caution: GDPR, Consumer Protection, and the Slow Rollout of F&B NFTs

The global food & beverage non-fungible token (NFT) market, valued at USD 361.30 million in 2022, is projected to grow at a compound annual growth rate (CAGR) of 16.5% over the forecast period, reflecting a transformative shift in how brands engage with consumers through digital ownership, provenance tracking, and experiential marketing. While still in its early stages, the integration of...

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