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Account-Based Marketing in 2025: A Strategic Playbook for B2B Growth
Introduction B2B marketing has entered a new era in 2025—one where personalization, precision, and predictive intelligence drive revenue growth. Account-Based Marketing (ABM) is no longer just a niche strategy; it has become a mainstream, boardroom-level priority for CMOs and demand generation leaders. Why? Because ABM directly aligns sales and marketing efforts around high-value...
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