Strategic Shift from Lead Generation to Conversion-Focused Webinars

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2025-08-19 09:57:34 - Translate

For years, webinars have been seen primarily as lead-generation machines. Marketers used them to capture registrations, grow email lists, and hand off a large volume of prospects to sales teams. While this approach generated pipeline activity, it often left a gap between top-of-funnel engagement and actual revenue outcomes. Today, however, we’re witnessing a strategic shift:...

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