Media Planning vs Media Buying: Key Differences in India

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2025-08-20 05:03:46 - Traduire

Introduction In the dynamic world of advertising and digital marketing, businesses in India are constantly seeking effective ways to reach their audience. To achieve this, two critical functions come into play: media planning and media buying. While these terms are often used interchangeably, they are distinct processes that together form the backbone of a successful marketing strategy....

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