Double Seven Becomes the Face of India’s Cola Revolution...

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2025-08-29 09:30:29 - Translate

Double Seven Becomes the Face of India’s Cola Revolution After Coca-Cola Exit

The 1970s marked a pivotal moment in India’s beverage industry, remembered today as India’s Cola Revolution: How Double Seven Replaced Coca-Cola. When Coca-Cola, the global soft drink giant, exited the Indian market due to regulatory challenges, the country faced a sudden vacuum in its cola segment. This disruption paved the way for an indigenous brand—Double...

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