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Data Strategy and the Future of B2B Content Syndication in a Cookieless World
As digital privacy takes center stage, the future of B2B content syndication in a cookieless world is undergoing a major transformation. With third-party cookies being phased out, marketers must evolve their strategies to maintain lead quality, campaign reach, and targeting accuracy. Key Highlights: Zero and First-Party Data Dominate: In the absence of third-party cookies, B2B marketers...
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