The Story Behind Double Seven’s Cola Success

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2025-09-15 10:58:58 - Translate

The late 1970s were a transformative period in India’s beverage industry, marking the era known as India’s Cola Revolution. The exit of Coca-Cola created an opportunity for domestic brands to flourish, and Double Seven quickly became the symbol of India’s ambition to assert economic independence. The launch of Double Seven was widely recognized, and India’s Cola...

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