The Cola That Couldn't Compete: Double Seven's Struggle...

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2025-09-23 09:36:40 - Translate

The Cola That Couldn't Compete: Double Seven's Struggle Against Coca-Cola

In 1977, India’s beverage industry experienced a bold experiment with the launch of Double Seven, a government-backed cola. This initiative marked a key milestone in India’s Cola Revolution, aimed at promoting domestic products and reducing dependence on multinational corporations. Coca-Cola’s exit from India created a significant market void, which the government sought to...

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