When to shift from demand generation to account-based marketing for...

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2025-09-24 09:45:44 - Traduire

When to shift from demand generation to account-based marketing for maximum ROI

In B2B marketing, many companies start with demand generation—casting a wide net to build brand awareness and attract as many leads as possible. But as organizations grow, they often realize that not all leads are created equal. That’s where Account-Based Marketing (ABM) comes in: a highly targeted approach designed to maximize ROI by focusing resources on high-value accounts. So...

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