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Exploring the Rapid Growth of the Customer Data Platform Market and What it Means for Businesses
The global customer data platforms market reached a value of about USD 2.82 Billion in 2024. The market is further expected to grow at a CAGR of approximately 21.60% in the forecast period of 2025-2034, reaching a value of around USD 19.93 Billion by 2034. This growth is primarily driven by the increasing expenditure on marketing and advertising activities by enterprises, as businesses...
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