Scaling Account-Based Marketing: How to Expand Without Losing...

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2025-09-26 09:50:17 - Перевод

Scaling Account-Based Marketing: How to Expand Without Losing Personalization

Account-Based Marketing (ABM) has become the backbone of modern B2B marketing strategies. By aligning marketing and sales teams around high-value accounts, ABM ensures resources are directed toward the opportunities with the greatest potential ROI. However, as organizations see success with a small number of targeted accounts, the natural next step is to scale ABM to a larger portfolio. Here...

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