The Decline of Double Seven Cola: Factors and Reasons

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2025-09-26 13:34:37 - Translate

In 1977, Coca-Cola’s exit from India created a rare opportunity for domestic brands to fill the void in the soft drink market. Double Seven quickly emerged as a government-backed alternative, symbolizing national pride and economic self-reliance. This marked the beginning of India’s Cola Revolution, demonstrating that locally produced beverages could compete with international...

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