Intent Data and ABM: Driving Smarter B2B Engagement in 2025

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2025-09-29 10:18:56 - Перевод

Account-Based Marketing (ABM) has always thrived on relevance and precision. In today’s B2B landscape, where buying cycles are longer and decision-making is more complex, intent data has emerged as the secret weapon that supercharges ABM strategies. By understanding which accounts are actively researching solutions, intent data helps marketers prioritize engagement, personalize...

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