Soda Sovereignty: India’s Double Seven Replaces Coke

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2025-09-29 12:52:12 - Traduzir

India’s Cola Revolution highlights a transformative period in India’s beverage industry. When Coca-Cola exited India in 1977 due to regulatory pressures under the Foreign Exchange Regulation Act (FERA), the government moved quickly to introduce Double Seven, a domestic cola brand. This launch was aimed not only at filling the commercial void left by Coca-Cola but also at promoting...

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