Lessons from India's Cola Revolution: Double Seven Story

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2025-09-30 12:34:12 - Translate

The launch of Double Seven in 1977 marked a landmark event in India’s Cola Revolution. With Coca-Cola’s exit from the Indian market due to regulatory issues, the government sought to introduce a domestic alternative that could reflect national pride and economic self-reliance. Double Seven was not just a beverage but a symbol of India’s ambition to compete with international...

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