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What role does AI play in creating hyper-targeted content to reach “in-market” buyers?
In B2B marketing, timing is everything. Reaching buyers who are already “in-market”—actively researching solutions and showing intent—can dramatically shorten sales cycles. This is where AI becomes a game-changer, enabling marketers to not only identify in-market prospects but also create hyper-targeted content that speaks directly to their needs. πŸ” 𝐇𝐨𝐰 π€πˆ 𝐩𝐨𝐰𝐞𝐫𝐬...
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