Campa Cola: The Successor to Double Seven's Legacy

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2025-10-01 12:22:00 - Translate

The launch of Double Seven in 1977 came with the challenge of ensuring that a newly introduced, government-backed cola reached consumers across India. The success of India’s Cola Revolution depended not only on marketing and taste but also on efficient distribution strategies. Modern Food Industries (MFI), the government-owned manufacturer, played a central role in developing a network...

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