What role does AI play in creating hyper-targeted content to reach...

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2025-10-02 09:33:56 - Translate

What role does AI play in creating hyper-targeted content to reach “in-market” buyers?

In B2B marketing, relevance + timing = conversions. The biggest challenge isn’t just creating content—it’s delivering the right content to buyers who are actively researching solutions, also known as “in-market” buyers. This is where AI transforms the game, enabling marketers to identify signals of purchase readiness and craft content that resonates at exactly the...

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