The Janata Party's Cola: Double Seven's Brief but Bold...

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2025-10-02 09:55:11 - Traduzir

The Janata Party's Cola: Double Seven's Brief but Bold Journey

In 1977, the Indian beverage industry experienced a dramatic shake-up with the launch of Double Seven, a government-backed cola brand. This marked a pivotal moment in India’s Cola Revolution, aimed at promoting indigenous products while reducing reliance on foreign brands. The Janata Party, led by Morarji Desai, expelled Coca-Cola from India for refusing to comply with the Foreign...

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